What Your Audience REALLY Wants in #SMSports

A few months ago, I made a post about the importance of knowing your audience. There was no data behind that post. Within the text, I spoke about why content creators should differentiate content between platforms and speculated on different types of content your audience would want based on platform.

This led me to do some actual research. Through a survey of 131 people, I found more definitive proof in audience desire. The results of the survey are below:

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Along the left side is the average desire (from 1-7) to see different types of content (listed along the bottom).

Too many times we see teams post the same exact content on each medium. Let this graph serve as a guide for all #SMSports people! #

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